Conquer the Impossible - Monday Motivation

The People Side of Business

Owning, operating, and managing a business is about more than a final product, return on investment, or branding - it's about people.

Customer, employees, or investors - relationships in business matter. It's about more than a "the customer is always right" attitude, org charts, or business dinners to woo potential investors.

In our fast paced world of instant gratification it's easy to forget that a strong, lasting business relationship will take a dedicated effort and focused time.

Customers are your advertising (no matter how great your marketing department's plan is!). Be authentic with them, let the inside match the outside. Allow customers see into your company. In a world where we see carefully crafted profiles and accounts, have marketing propaganda thrown at us from all directions starting in infancy, it's refreshing to support a company that isn't "putting on airs" - a company that is transparent with it's customers regarding vision, causes supported, a company that lets the customer behind the scenes.

Employees are the life blood of your business - they can make or break a company. Employees have ideas, skills, and talents (that's why you hired them), don't overlook what they can offer. Communication is of the utmost importance - both vertically and horizontally! Communication styles, just like personality styles, vary widely in a workplace. The way to present or obtain information from one employee may not work with another. Know what makes your employees tick; get personal - share experiences, points of view, stories, and history. Respect and loyalty demonstrated will be returned.

Investors - whether it be financial, emotional, or resource are necessary. Seek people who desire to invest in you, not just the product or the vision of your company. Make the connection meaningful - an investor can tell if they are being viewed as a piggy bank or if there is a true desire to connect and receive what they are able to provide. Offer a relationship before asking for an investment.

-- S. Pensyl

Tesla Motors Inc.

Tesla Motors Inc. plans to sell $1.7 Billion in new stock. The question is, why would you do that? Well Tesla is doing this because they need funding for there launch of the new Model 3 electric sedan. If you do not know, Tesla is a luxury car that are electric instead of gas driven. 

They must fund as much as $2.25 Billion to mainly equip the factories and suppliers to build the Model 3. It is said that Tesla has been known to have net losses which is not a surprise. Not everyone buys a brand new car everyday. It's a tough industry to be in for sure. Once this is launched I believe that Tesla will make up for it. 

-- Derek Lengyel

Top 15 Business Ideas and Trends for Future

Click HERE for some of the latest business ideas and trends.  This list of 15 business ideas give us a good glimpse on what trends are currently emerging.  Keep an eye on these emerging trends in the near future.

I would like to touch on one business idea stated in this list.  Social media consulting is an emerging business trend.  As social media marketing for business continues to become more and more necessary for business, social media consulting has grown substantially and will continue to grow.  

The growing need for social media marketing has created a high demand for people with social media marketing expertise.  Businesses all around the country are forced to adapt to this rising trend and outsource social media marketing to professionals.  Social media consultants advise companies on how to promote and market their products.

For more information on how to become a social media consulting click HERE.

Consider These Words - Monday Motivation

"Confucius Say"

Because I forgot Motivation Monday...

Social Media Management Platforms

As social media becomes a more and more crucial marketing tool, we see businesses and Individuals alike trying to keep track of multiple social media accounts at the same time.  I've had some first hand experience with social media marketing, and keeping track of multiple accounts isn't easy.

Social media marketing involves the use of all popular social media accounts, like Facebook, Twitter, and Instagram.  Making sure you remember to update every social media account on a daily basis can be very time consuming.  This is why we are seeing social media management tools being used more often.

Social media management tools are used to keep track of all of your social media accounts for you. Social media management tools like AgoraPulse and Buffer are able to analyze all of your social media accounts connected to the software.  Many social media management tools also have the ability to suggest the best times of day to post content.  You can also schedule what times of day you would like your content to be automatically posted.  Every different social media platform is similar but each one offers different features as well.

Essentially, if you are tech savvy (or if you know someone who is) and interested in starting a business, take a deeper look into developing your own social media management platform.  This software is a must have for businesses, so take this opportunity to create your own social media management platform and add your own little twist for differentiation.

For more information on social media management, click HERE.